Brazil tourism sector grows in bad economy

Marianna Lee

The currency in Brazil has not faired well in the last year, but it is having a positive impact on their tourism business. Figures for the last six months have shown that the country has continued growth with more people taking the chance to travel to somewhere they may not have thought of before. Cheap flights to the country have also helped to establish the South American hotspot as a place to head to.

For the year ending in 2008, Brazil came in second place for most popular Latin America country for foreign visitors. They came in close behind Mexico which does so well because of its neighbouring border with the US and easy regulations for American citizens to cross the border. Across the world, 2009 is expected to be quiet year for tourism, but it seems it may be a different picture for Brazil. Although official figures have yet to be released, tourism from Argentina has grown steadily this year and also a number of tourists from the US have been making that extra trip farther south.

The Brazilian Government have been quick to notice the rising tourist market and have pledged more than $6 million to the sector for next year and half of that will be spent on promotion in Argentina. It is quite a hefty amount by Brazil to be paying out, but they realise the potential market can bring millions into the economy and create more jobs. Brazil is almost an untapped market for tourists and it is the sixth largest country for World Heritage Sites.