Reports now show that Hertz, a well knew car hire company, and its equipment rental subsidiary Hertz Equipment Rental have entered into a joint venture with Saudi Arabia-based Dayim Holdings. The goal here is to set up equipment rental occupations in the Kingdom of Saudi Arabia. Overall, Hertz will now be able to rent and sell equipment and tools to construction and industrial markets throughout the Kingdom of Saudi Arabia.

The chairman and Chief Executive Officer of the Hertz corporation, Mark P. Frissora, said that the equipment rental market in Saudi Arabia is expending rapidly. This is being driven by heavy construction and opportunities in the petro chemical industry. He went on to say that, with an established presence in the Kingdom, HERC will be able to offer a one-stop shop for equipment rental and fleet management needs for this important market.

The Executive Chairmanfor Dayim, Prince Khalid bin Bandar bin Sultan, said that HERC is a global leader in the field of equipment rental. Therefore, they believe that this is the ideal place to serve the aggressive expansion plans of the Kingdom.

Hertz Executive Vice President and President of HERC, Gerald A. Plescia, said that this was truly a collaborative effort, as their HERC teams from the United States, Europe and Asia are working closely with the Dayim team to put this important business partnership together. The combined strength of these two organizations will enable outstanding growth opportunities for both and allow Hertz to deliver the highest level of service to those customers in Saudi Arabia. This is a huge event for both companies.