The familiar face of Hertz, the car rental company, is set for a big change for the up-and-coming New Year as they will re-brand everything about themselves. The logo that has been around for 20-years, uniforms for the staff, advertising and the cars they have in their fleet are all set for a change. The hire car firm has been planning the new look for the past 18 months and is all set for a more approachable Hertz brand that will encourage business and bring them up-to-date with their competitors.

Hertz have been operating for more than 90-years, and although they have prided themselves on speed and excellent customer service, they feel the new look will give them that more personal touch. A new ad-campaign starting next year entitled, ‘Journey on’ will aim to show their potential customers how they understand what it is they need and want when they hire a car for a vacation or business. A spokesman for Hertz reckons that with the new campaign they can expect to connect with customers on a more personal level.

Hertz have a great star signed up for the start of their advertising in 2010 in the face of George Clooney. His new film next year, ‘Up in the Air’, will have product placements for the new style Hertz. One of the first that will be seen is a slight push on one of their new cars for the season, the Corvette ZHZ. Hertz spent $29 million on advertising last year, but have been coy about revealing what their budget is for next year.