According to new reports, there is a new travel smartcard that is being trialled. Apparently, this card is very similar to London’s Oyster card. The new system is going to be tried out in Scotland, and the government hopes that this card will make public transport, not only cheaper, but a lot simpler for people.
Right now, it is believed that the Scottish government wants all transport in the area to be taken using some kind of smart ticketing system. Overall, this new ticketing system could allow operators to collect even more personal information on their customers. This would allow companies to increase their marketing opportunities in ways that are actually helpful to consumers.
Some may remember, back in March of last year, the government body Transport Scotland, was only able to find a limited appreciation for this kind of ticketing system. Most of this was due to the fact that there were a number of concerns that the benefits of the system would not be achievable to the extent that the government wanted them to be.
Scotland is well prepared to start taking these smartcards. In fact, all 7,100 buses in Scotland are already equipped with a machine to take these smart tickets. Thus, although this is just a trial run, people will get a chance to experience the full benefits of the smartcards. Of course, the machines that are in the buses right now are used to administer free bus passes for people who are disabled. However, the government believes that it can work with these machines to take these new smartcards as well.